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It is very important to us to protect the privacy and security of your data. This policy outlines the information we collect about you and how we use, share and manage this data. It also outlines your choices for this data. Please read carefully.
What we collect and why
We collect information from you in various ways, including when you choose to share it with us, when you shop with us or use our digital properties, and from our affiliates and partners. Regardless of how we obtain your data, we intend to comply with applicable laws.
The table below describes what we collect, how we collect it and why we collect it.
Data category purpose sourceIdentifiers: such as name, email address, physical address, telephone number, online identifiers (such as username or social account), etc. We may use this data to identify you, verify your account, provide you with goods and services, market to you, personalize our goods and services to you, associate other data with you, and analyze the information we collect. data potential customers (such as “lookalike” customers), development of new goods and services, and security and fraud prevention. We obtain this data directly from you when you order goods or services and register for our services or marketing. We may also obtain your identifier from affiliates (for example, when you interact with their sites) and partners (for example, to verify part or all of your address).Personal characteristics – such as clothing size, self-identified gender, age, etc. We may use this data to provide you with personalized goods and services, market to you, analyze other data we collect, identify other potential customers (for example, to determine a certain size of customer base), and develop new goods and services. We obtain this data directly from you when you order products and services (such as the size you select) and when you provide this information to us (such as when you create an account).Commercial information – such as payment information, purchase history, interest in products or services, product reviews, estimated earnings, etc. We use this data to provide personalized goods and services to you, market to you, analyze other data we collect, identify other potential customers (for example, to determine how many customers have a common interest in a product), and to develop new goods and services. Services. We obtain this data from you when you order or browse products and services (such as purchase history) and when you provide this information to us (such as product reviews). We may also obtain marketing information from affiliates (such as purchase history on their websites) and partners (such as estimated earnings).Internet and network activity: IP address and location data, device ID, browsing history, etc. We may use this data to identify you, provide you with goods and services, market to you, personalize our goods and services, associate other data with you, analyze other data we collect, identify other potential customers (such as “display” customers), develop new goods and services and security and fraud prevention. We obtain direct information when you interact with our websites, applications and digital properties (such as in-store WiFi). These data. We may also obtain this information indirectly from cookies, tags and other digital tools, affiliates (for example, when you interact with their websites) and partners.Images, audio, videos, social media posts, etc. When you allow us to do so, we may use this data for marketing purposes (such as posting a review), measuring your interaction with our brand (such as social media posts), to provide you with services, to develop new goods and services, and for Security and Prevention. of frauds. We obtain this data directly from you when you post on our website, app or social channels or tag us on social media. We may also get this information when you attend an event we record (like a concert) or enter our store (like a security video).Information relating to your education, profession or occupation We may use this data to market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers and develop new goods and services . We obtain this data when you provide it to us. We may also obtain this information from affiliates and partners (for example, when we work with partners to market products to college students or alumni).Communications with you, such as emails, chat history, etc. We may use this data to provide you with goods and services, develop new goods or services, market to you, and for security and fraud prevention purposes. We obtain this data when you communicate with us.Inferences Drawn from Other Information We may use inferences drawn from other data to identify you, to provide you with goods and services, to market to you, to personalize our goods and services to you, to combine other data with you. , analyze other data we collect, identify other potential customers, develop new goods and services, and for security and fraud prevention. We may draw inferences from other information based on our observations, analyzes or algorithms. We may also receive deductions (such as credit scores) from our affiliates or partners.How we share your data
We will not, nor will we, transfer your information to third parties in exchange for money. However, we transfer personal information to certain third parties for the purpose of carrying out our business (for example, marketing our products and services). Some state laws may define this as a “sale” of data, even though we do not exchange money for the data. For more information, see additional state-specific disclosures:
Service provider/manager. Service providers are partners who agree to use your data only to provide the services contracted by us and who agree not to “sell” your data. We may share your data with our service providers/processors as described below.
Third parties. Third parties are unaffiliated companies that have not agreed to use your data solely to provide the services contracted by us and/or have not agreed not to “sell” your data. For example, they may need to use this data to directly provide you with services that are beyond the scope of our contract with them (such as your credit card company). We only share your data with “third parties” as permitted by applicable law.
“Personal” and anonymous information. We collect and store “personal” data and anonymous data. “Personal” data means information that identifies you or that can reasonably be associated or linked to you. Anonymous information is data that is not linked and cannot reasonably be linked to you.
The following table describes how we share your information:
Categories of data shared with third-party shared service providersIdentifiers: such as name, email address, physical address, telephone number, online identifiers (such as username or social account), etc. We may share this data with providers of services such as logistics and fulfillment, electronic infrastructure, marketing and advertising, data analytics and security providers. We may share this data with third parties, including advertisers, marketing partners and payment processors, networks and companies.Personal characteristics – such as clothing size, self-identified gender, age, etc. We may share this data with service providers such as marketing, advertising and data analytics providers. We may share this data with third parties, including advertisers and marketing partners.Commercial information – such as payment information, purchase history, interest in products or services, product reviews, estimated earnings, etc. We may share this data with providers of services such as electronic infrastructure, marketing and advertising, data analytics and security providers. We may share this data with third parties, including advertisers, marketing partners and payment processors, networks and companies.Internet and network activity: IP address and location data, device ID, browsing history, etc. We may share this data with providers of services such as electronic infrastructure, marketing and advertising, data analytics and security providers. We may share this data with third parties, including advertisers, marketing partners and payment processors, networks and companies.Images, audio, videos, social media posts, etc. We may share this data with providers of services such as electronic infrastructure, marketing and advertising, data analytics and security providers. We may share this data publicly if you give us permission (for example by commenting). We may share this data with third parties, including advertisers and marketing partners.Information relating to your education, profession or occupation We may share this data with providers of services such as electronic infrastructure, marketing and advertising, data analytics and security providers. We may share this data with third parties, including advertisers and marketing partners.Communications with you, such as emails, chat history, etc. We may share this data with providers of services such as logistics and fulfillment, electronic infrastructure, data analytics and security providers. Intentionally left blank as we do not share this information with third parties.Inferences drawn from other information We may share this data with service providers such as electronic infrastructure, data analytics and security providers. We may share this data with third parties, including advertisers and marketing partners.
How we protect your data
The privacy and security of your data are important to us. We use digital and physical security and process controls to protect your data. We encrypt and anonymize data where possible, which makes sense. Even within our company we try to limit access to your data as much as possible.
We need your help to keep your data safe! If your account requires a password and you give it to a friend, it is difficult for us to keep your information safe. You also shouldn’t use the same password across multiple websites or apps. This makes your data much less secure and makes it difficult for us to protect you from others. We offer password-free account access to help you keep your account secure. To go passwordless, visit your online account and follow the steps to add your mobile number to your profile. This will delete your password and allow you to log in using a one-time code. For more information, visit our account access guide and FAQ.
The bad guys are cunning! They may pretend to be us to trick you into giving them your information. Don’t be fooled, we will never ask you for your password, whether via email, online chat, phone or in person.
Advertising on other websites We want to talk to you where it’s best for you. We may share your contact information with other companies so they can contact you through their websites or social channels. If you choose to provide your data directly to someone else (like Google or Facebook), their rules apply to that data, not ours. We sometimes buy advertising on other websites. You may see these ads even if we don’t share (or own) your information. We can’t always control how they choose to place our ads.
Minors under the age of 13. We do not want to and do not knowingly collect any data from anyone under the age of 13. If we learn that we have collected such data, we will take all reasonable steps to delete such information and will not use it for any purpose (unless required or permitted by law to protect the safety of children or others). If you become aware of any personal information we have collected from a child under 13, please contact us.
Do Not Track Do Not Track (DNT) is a privacy preference users can set in some web browsers that allows users to choose not to be tracked by websites and online services. Currently, the World Wide Web Consortium (W3C) has not established a universal standard for recognizing DNT signals, so we do not recognize DNT.Policy Changes We may update this policy from time to time. We will post the new policy here. This policy was last updated on April 8, 2024.
Contact Us Our Data Protection Officer (DPO) is working hard to protect your data. Our DPO can help you resolve questions about this policy or your data. If you would like to contact our DPO, you can send an email to support@bestfurnitureplus.com.
